Bayview Public Relations

Services

Across each service area, Bayview’s goal is to create succinct and powerful messages that cause your audiences to act. The how, why, where, and when are specifically tailored to each client, each target, and each opportunity.

Strategic Messaging: The language that describes your organization must be descriptive, concise, powerful, and customized for your audiences – otherwise, the impact is lost. Key messages form the backbone of strong content for media materials, websites, blogs, social media channels, and presentations.

Media Relations: Positive media coverage in newspapers, magazines, online news sites, television, radio, and blogs can dramatically enhance an organization’s reputation and credibility. We initiate and maintain relationships with journalists, monitor news and trends, and identify and package interesting content to ensure that our clients’ perspectives are properly communicated to the appropriate media.

Social Media: More than just posting and Tweeting, effective social media enhances relationships with worthwhile content. Social media encourages your audiences to further engage with your brand, to become advocates of your brand and share your messages with new audiences. We execute precise planning with relevant messaging through Facebook, Twitter, LinkedIn, Flickr, YouTube, and other online venues.

Media and Message Coaching: Effective presentation is an essential part of an organization’s communications program. We teach you how to craft key messages and deliver them with such exercises as mock interviews. This coaching helps business leaders in any situation that involves public speaking, such as sales presentations or appearances at industry events, in addition to print and broadcast media interviews.

Crisis Management: If a crisis happens or negative perceptions threaten your organization, a crisis communications plan is invaluable to ensure that a company is communicating properly with its employees, the public, and the news media. To minimize potential damage to your brand and reputation, we prepare effective, comprehensive, anticipatory plans and handle situations as they arise.

Writing and Editing: Writing is a part of every area of our services – we also perform writing/editing/content development as a stand-alone service. Bayview crafts, edits, and reshapes content for various purposes and venues, including speeches/talking points, collateral and web copy, internal communications, business correspondence, newsletters, annual reports, and much more.