Archive for the ‘Client News’ Category

Bayview client and HSN pioneer to speak on “Life’s a Pitch”

Thursday, November 4th, 2010 by Leah

Bayview client Bob Circosta, the first on-air host at Home Shopping Network and one of the most successful salesmen in the world, has sold over $1 billion in merchandise on the air. Bob will be sharing some highlights of his sales techniques during a session called “Life’s a Pitch” on Wednesday, November 10th. The event is being co-sponsored by Bayview Public Relations and the event host, The University of Tampa Entrepreneurship Center. Bob’s session will emphasize:

  • How to market anything and anywhere
  • What new businesses need to succeed (not money!)
  • The basics of pitching yourself, your company and your product
  • Electronic retailing and sales

Bob’s success started when he sold 112 electric can openers over the radio in 1977, which eventually led to the creation of the Home Shopping Network. He now specializes in training people how to sell anything, anywhere through his company, Bob Circosta Communications.

“Life’s a Pitch” will be held November 10th from 7:45a.m.-9:30a.m. at the Vaughn Center on the University of Tampa campus.  More information on the event, which is free and open to the public, can be found here.

New Bayview client raises awareness of identity theft

Tuesday, October 26th, 2010 by Kyle

In raising visibility for our new client, ALIANT Bank, our strategy is to find ways to talk about how the Alabama bank helps its customers, tied to its leaders’ ability to speak as experts on financial matters.

For example, ALIANT Bank recently held informational events on avoiding identity theft for residents in the Montgomery and Alexander City areas. We worked with our PR partners at The Lollar Group in Birmingham to gain news media coverage by the ABC affiliate WNCF-TV (see below for news clip) and the Montgomery Advertiser in Montgomery, along with a news story in the Alexander City Outlook.

ALIANT serves the Birmingham, Montgomery, and Alexander City markets, and is back on a growth track, fueled both by its retail operations and its success in making business loans. 

News coverage on ALIANT's identity theft seminar

ULI housing forum draws attention

Thursday, July 1st, 2010 by Kyle

The outlook for the Tampa Bay area’s housing industry continues to be tough, but there are a few bright spots for the developers and builders who still have cash and are smart enough to find opportunities.

That was the message at last week’s Urban Land Institute housing forum at the Crowne Plaza hotel in Tampa. Among the panel members: Andrew Wright, managing partner of Bayview client Franklin Street Financial Partners, a fast-growing Tampa-based commercial real estate company.

Andrew used a Warren Buffett line to describe how tough times can show who’s smart and who isn’t. “When the tide goes out, you see who’s been swimming naked,” he said.

The event was covered by both the Tampa Tribune and St. Petersburg Times, each included other thoughts by Andrew on the state of the market in their coverage.

St. Petersburg Times column by Robert Trigaux

Tampa Tribune story by Shannon Behnken

Success for Southwind Hospitality

Monday, June 28th, 2010 by Jesse

Florida Real Estate Journal recently featured Bayview client Southwind Hospitality, a full-service hotel management company, in “Tips for Lenders Choosing Hotel Management.” Southwind Hospitality has also seen results from recent coverage in the St. Petersburg Times and the Gulf Coast Business Review.

Southwind Hospitality has properties from the Bay area to Jacksonville (and its executives have hotel experience from around the country). They handle all management responsibilities for a property owner or for a lender – and they move quickly, providing a sales and marketing plan and budget within 30 days of takeover of a property. The company is presently focused on distressed and underperforming properties, such as those in receivership or foreclosure.

Gilles Arditi guest column

Southwind Hospitality, small but growing quickly, offers high-level personal attention, with the experience to handle accounting, e-commerce, front desk operations, yield management, sales and marketing, food and beverage services, and general hotel operations. As just one example of their success, earlier this year Southwind led changes at a Jacksonville Howard Johnson that resulted in a 65% year-over-year increase in occupancy.

Success for GarageSaleTracker.com

Thursday, June 3rd, 2010 by Jesse

Bayview client GarageSaleTracker.com is featured at Lifehacker.com, and has been mentioned on ‘The Today Show,’ in Woman’s Day, and on local TV affiliates across the country.

GarageSaleTracker.com, with the ability to narrow searches by location or item with a best-in-class user interface, is positioned to replace Craigslist as the go-to site for garage sale hosts and buyers.

In this economy, interest in garage sales has grown – visitors to GarageSaleTracker.com (founded in 2008) are finding thousands of listings (and counting) in all 50 states (listings spike on weekends).

GarageSaleTracker.com has also just launched an iPhone application that allows consumers to get details about sales as they travel from one sale to the next, with mapping and directions searchable via ‘my location.’ You can also find GarageSaleTracker on Facebook.