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Archive for February, 2012

Fellows Forum draws 1,000

Wednesday, February 22nd, 2012 by Leah

Kyle Parks welcoming the crowd at the Fellows Forum. Photo by Jessica Leigh, University of Tampa

Bayview PR was excited to be involved in the University of Tampa Fellows Forum, which drew 1,000 businesspeople Tuesday morning to the Straz Center to hear from three national-level business leaders.

Bayview president Kyle Parks chairs the UT Board of Fellows this year. The group’s Forum committee, led by Steve Murray of UBS Financial Services, raised a record $69,000 in corporate sponsorships for the event, which benefits UT’s Sykes College of Business.

That’s quite a figure in the current economy, reflecting how Tampa Bay’s business community has embraced the University of Tampa, which is thriving under the leadership of President Ron Vaughn.

A story on the Forum appeared in the Tampa Bay Business Journal.

More photos by Jessica Leigh can be found at www.jlpflorida.com.

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Two years later, going strong

Wednesday, February 15th, 2012 by Missy

February marks the two year anniversary of Bayview Public Relations. We’re grateful for the opportunities our clients have given us, and the support we’ve received from our partners, colleagues, friends, and family.

A few clients have been with us since the beginning – USAmeriBank, Franklin Street, Fisher & Phillips, Walter Investment Management Corp., for example – and we’re thankful for the partnerships we’ve developed. Their continued support, and the addition of some major new clients – Transitions Championship, Ybor City Development Corp., and Colliers International Tampa Bay, Central & Southwest Florida, to name a few – helped us nearly double revenue in 2011.

While we’ve grown exponentially, we’re committed to keeping our quality of work high. Three things, among many, are fundamental to our approach to public relations:

PR is not “one size fits all.” In a time of shrinking traditional news media, fast-growing social media and tight marketing budgets, each client requires (and deserves) different strategies and tactics to achieve goals.
Targeting pays off. By taking the time to research outlets and read material from journalists, we’ve developed a deeper understanding of the issues facing a client’s audience and how their expertise can shed light on issues, resulting in a better chance of coverage now (or in the future).
Learn to work with the media. Completing our required media training helps our clients feel prepared to talk with the media, understand how the process works, and increase their chance of being quoted as a resource.

We look forward to many more years of helping clients communicate with the audiences that matter most to them!

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PGA champ gives clinic for local troops

Wednesday, February 8th, 2012 by Jesse

Winner of last year’s Transitions Championship, Gary Woodland was in town today and stopped by MacDill Air Force Base to offer a free golf clinic with military personnel, retired military, and other guests. The event was emceed by Gary Koch.

See stories tonight on 10 News (WTSP), ABC Action News (WFTS), My Fox Tampa Bay (WTVT), or NewsChannel 8 (WFLA).

Woodland’s visit launched the countdown to this year’s Transitions Championship, to be held March 12 to 18 at Innisbrook Resort. Part of the PGA TOUR’s FedEx Cup, the Transitions Championship has become a major international sporting event offering such benefits to the community as: